FORTIFIED roofer moves off Wix to a custom site he owns outright

Section 01

The challenge

Jacob Foret's FORTIFIED-certified roofing operation had a Wix site with decent SEO foundations and working contact popups, but it was templated, leaned on stock photography, and charged Foret a monthly Wix rental fee with no path to ownership. The Google Business Profile had only a couple of photos, no posts, and no service descriptions. Invisible to the local pack and to AI Overviews. The bones of an SEO program were there; the foundation was not built to scale.

Section 02

The approach

• Wix site retired. Rebuilt as a custom site Foret owns outright, no more monthly Wix bill
• Nine city landing pages targeting "roof replacement [city] la" searches across South Louisiana
• FORTIFIED, GAF, and Owens Corning credentials moved above the fold where storm-season buyers actually look
• The behind-the-scenes code (schema and llms.txt) on every page, so Google's AI answer and ChatGPT can recommend Foret by name
• Google Business Profile fully rebuilt with photos, weekly posts, and a services list that matches the site
• Monthly Local SEO retainer to keep the rankings growing

Section 03

The result

Foret now owns the new site outright, no more monthly Wix bill, with nine city landing pages targeting roof replacement searches across South Louisiana. The site is fast, set up for both Google and AI search, and the credentials buyers actually care about are surfaced where they look.